Blue Earth

Graphic Design/ Re-brand

The Brief

Alexir Creative were approached by Blue Earth to help them implement a revamp of sleeve design for their extensive King Prawns range. 

Our Approach

The new brand assets were designed by Blue Earth’s design studio. However, as Alexir Creative are packaging experts Blue Earth requested that our graphic designers apply the new designs to their packaging ensuring that all labelling regulations and printing requirements were followed. 


How It Worked

The range consisted of fourteen different SKUs, therefore, it was important that our graphic designers created a composition that helped to differentiate between each product while maintaining consistency of brand.

The rebrand was a success with Blue Earth loving their new sleeve designs. Alexir Creative are now working on more designs with Blue Earth.