Constructional Design/ NPD
This project was managed by the Alexir Gifting team who were looking for an innovative pack design for one of their customers.
The box style needed to represent an expensive looking handbag which would hold a bottle of Prosecco and some chocolates.
The contents of the handbag were heavy and fragile, so carton engineering was key from the outset. The final sleek and stylish design of the handbag from the Creative team worked perfectly in tandem with the practicalities of transportation and merchandising.
How It Worked
The beautiful handbag, and its contents formed part of a Christmas Gifting collection for the end customer. Sales increased from the previous year and the customer was very happy.