Pukka Workday Wellness
Structural Creativity/ Pack Development
The Brief
The Pukka Herbs brand knew that they wanted to create a gift box for their organic herbal tea range which would form a collection of delicious teas for every moment of the working day. Whether it was a herbal tea to kickstart the day or another to unwind at the end, Pukka wanted a Workday Wellness gift pack for these daily moments. The pack would be perfect for small offices or as a working from home gift and would be ideal for students, teachers or colleagues. The pack would hold 90 sachets across 6 flavours and a variety of active teas, green teas and calming teas.
In terms of the pack format, the brand team were looking for ‘out-of-the-ordinary’, especially as it was a new product within the range. The canvas was blank and all ideas were welcome.
Our Approach
Once the brief was taken from the customer, the keys teams at Alexir were brought together to discuss initial ideas. From here the Creative Packaging Designer in the studio researched luxury and premium markets for inspiration and innovation.
Blue-sky concepts were finetuned with the buying team and presented to the customer. The circular rigid board format became the preferred choice as it showcased the myriad of teas in a stunning layout. In addition, the circular shape with the central point, may be seen to replicate a clock and this resonated with the working day theme.
How It Worked
Finally, all the components were delivered into Alexir Co-Packers where they were packed with the tea bags, wrapped in tissue paper, packed into shippers and then into outer cases. These were then palletised and transported to the customer as a final product.
The final gift box is a beautifully presented circular pack with delicate foiling in complementary shades of colour. The organic herbal teas create a rainbow fan around the centre and are partitioned according to the state of the mood; find zen, boost, unwind, kickstart, centre and lighten.
