Constructional Design/ Graphic Design/ New Pack Format

The Brief

At a time when the world had ceased to travel, one of our customers was given a project by British Airways.

They were looking for a luxury English potato crisp brand to form part of a Speedbird Café Menu created by Michelin Star Chef Tom Kerridge.

Our Approach

Whilst Savoursmiths had some great, memorable branding on their bags they hadn’t yet put their crisps into a carton, as required for the project. The brand owners had seen our work for other customers in the travel industry and came to us looking for help.

How It Worked

Our constructional designers sampled some pack formats that worked for the tight confines of an aircraft whilst keeping the contents inside protected.

Once the constructional style was agreed, our graphic designers transferred and adapted the graphic assets to the new pack format. It is now successfully included in the new Cafe Menu.